How to Grow a Discord Community for Your Brand or Business
If your brand or business does not have a Discord community, you are falling behind.
Here are 7 simple steps to grow a Discord community for your brand or business.
Set Clear Goals
Before starting your server, think about why you want a Discord community. What do you want it to do?
Some good goals are:
- Getting more people to know your brand
- Helping customers with support
- Sharing updates and news
- Making a space for people to connect
- Getting feedback on your products or services
At Quark, our goal is to create a friendly space where people can talk about our products, share ideas, and get help. Because of this, we have:
- More loyal customers
- Better feedback
- A stronger brand
A clear goal helps you build a useful and active community!
Know Your Audience
To grow your Discord community, you need to know who you want to join. Think about:
- Who are they? (Gamers, developers, business owners?)
- What do they care about?
- Why would they want to join your server?
For example, at Quark, our members are Discord server owners, moderators, and bot developers. Since they know Discord well, we focus on advanced features and technical discussions.
When you understand your audience, you can make a community that fits their needs and keeps them engaged!
Make a Friendly Space
People stay in communities that feel good to be in. To make your Discord server welcoming:
- Write clear rules
- Encourage people to introduce themselves
- Keep conversations positive and helpful
But don’t over-moderate! Too many rules can make a server feel boring or strict. Instead, build a real community by celebrating members, sharing fun content, and encouraging conversations.
Give People a Reason to Stay
If your server doesn’t offer value, people won’t stay. Think about what you can give members that they can’t get anywhere else. Some ideas:
- Exclusive content or updates
- Early access to new features
- Discounts and giveaways
- Helpful tips and advice
Even if you plan to make money from your community later, you need to build trust first by offering value for free!
Promote Your Discord Server
Don’t wait for people to find your server — you have to promote it! Here’s how:
- On your website: Add a clear Join Our Discord button.
- On social media: Post about your server on Instagram, Twitter, and LinkedIn.
- On YouTube: Mention your server in videos and put the link in the description.
- In emails: Add a Discord invite in newsletters and product emails.
Think like your audience. Where do they already interact with your brand? That’s where you should promote your Discord community!
Keep Your Community Active
A dead server won’t grow! Keep your community exciting and fun by:
- Talking with members every day
- Hosting events, contests, and giveaways
- Asking questions and starting discussions
- Sharing new updates and news
Lead by example! If you are active, others will be too. The more engaged your community is, the more it will grow!
Improve Over Time
To grow your Discord community, you need to see what’s working and what’s not. Check Discord’s server analytics to track:
- How many people join
- How many people are active
- What kind of content gets the most reactions
Try new things! For example, at Quark, we tested a forum channel for feedback but found that people liked a simple text channel more. By watching what works, we made our server better!
Final Thoughts
By following these 7 steps, you can grow a Discord community that helps your brand or business succeed. Remember, building a great community takes time, but the rewards are worth it!
Join our Quark Discord community to see these steps in action and get more tips on growing your own community!
Start today and watch your brand grow 🚀